Selena Gomez’s Heartfelt Rare Beauty Campaign Celebrates 48 Latine Shades

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News (1 / 1) 11.05.2026 19:03 / Silia

Selena Gomez is spotlighting Latine diversity with a new Rare Beauty effort that pairs 48 people with 48 foundation shades, promising personal stories and representation. Read on to discover the full story!

A Shade for Every Story

On May 11 Gomez unveiled a campaign for the brand's True to Myself Natural Matte Longwear Foundation that features 48 individuals across Latin America, each matching one of the newest shades. The project, produced with Ulta Beauty, was photographed by Chicana/Costa Rican director and photographer Brittany Bravo and shot in a Latine-owned studio.